Nostalgic TV Ads: A Childhood in Jingles
While the world seems to roll on without obstacle, riding the waves of the sands of time, we at TheVibe decided to pause, and to take a look back at all that has unfolded. Let’s rewind, back to a time when television still ruled our schoolday afternoons, and Netflix binges and streaming services were but a far-fetched dream, to a time before Video Killed the Radio Star, and billboards and mid-show advertisements still ruled the market.
From catchy jingles to smiling mascots with unforgettable faces, and from Hema to Rekha, Jaya and Sushma, join us on a one-way journey into a childhood you almost forgot, riddled with earworms that we promise you won’t soon forget again.
Here’s TheVibe’s list of Nostalgic TV Ads that ruled our childhoods!
°Washing Powder Nirma
Arguably the most memorable ad from our childhoods spent glued to TV screens, the infamous jingle for Washing Powder Nirma was once an inescapable earworm, and a far worse bane in the lives of anyone unfortunate enough to be named Hema, Rekha, Jaya or Sushma. For the rest of us, however, the jingle, and its accompanying ad, are a time capsule into another life.
Another sparkling gem (no pun intended) from our yesteryears, the Happydent palace ad has been rated among the 20 best of its century by The Gunn Report a global journal of the advertising industry’s most awarded work. The humorous take on the splendour and grandeur of the maharajas of history, the ad is a visual treat and a window into a forgotten time.
If you are the sort of person who finds it difficult to say the word “Mentos” without immediately following up with “Dimaag Ki Batti Jala De”, you’re not alone. This nostalgic ad from back in the good ol’ days is a strange sort of premonition of the evolution of Mentos, a mint candy that has truly endured through years of global evolution.
Sweet, sour, and packed with a punch, this creative promotional campaign for Center Shock chewing gum perfectly encapsulates the creeping sourness of the candy, humorously depicted here in a scene that one can almost recall frame for frame.
Who can forget the warm, wholesome feeling evoked by Amul’s audio/visual rendition of “Mahare Ghar Angna Na Bhoolo Na”, featuring the lives of cattlemen and women in rural India, seen churning butter from milk, freshly sourced from their own livestock? A touching tribute to our nation’s age-old tradition of farming, and of dairy production, the opening notes and visuals of the expertly crafted ad are enough to bring a nostalgic tear to the eye.
One of the stranger, albeit just as humorous relics of a time gone by, this Center Fruit ad ruled our mid-cartoon breaks with its hilarious take on a makeshift ATM machine, powered by a single man tempted by the gooey goodness of a Center Fruit. Soundtracked to a classical alaap, the on-screen visuals are enough to make one almost taste the strawberry-flavoured goopy-chewy treat on their tongue!
One of the most iconic ads we almost forgot, Amaron Batteries’ reimagination of the old hare and the tortoise tale was an on-screen winner back then and is still charming its way into our hearts today!
Who could forget the iconic Fevikwik ad, featuring two border control soldiers in a heartwarming display of brotherhood and camaraderie? With its inspiring message of “Todo Nahi, Jodo!” the ad holds a special place in our hearts even today, with a message that rings true almost a decade later.
“Chaar Boondon Waala” Ujala was the jingle of our times, with the over-saturated whites and unappealing blemishes of blue being only a second’s grasp away, embedded in our memories for years to come.
While Vicco’s fairness-centric messaging may not have weathered the test of time, with the progressive societies of today calling the fairness brigade out for their colonial hangover induced marketing ploys, the Vicco jingle is one that will forever be ingrained in our minds.
°Cadbury 5 Star
You didn’t think we’d forget about Ramesh and Suresh, did you? Arguably the two names most readily associated with Cadbury’s 5 Star chocolate, the pair provoked many a laugh with their crazy antics, fueled by the goodness of the caramel-y, nougaty treat. Name a more iconic duo, I’ll wait.
Did we miss your favourite nostalgic TV ad with our list? Let us know in the comments below!
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